Your Marketing plan does not have to include "hit your target market over the head" and "hard sell" types of strategies. So say Drs. Judith Sherven and Jim Sniechowski, Authors and Soft Sell Marketing authorities.Please enjoy my latest Power of CARE Talk with Judith & Jim.
Judith and Jim's latest book is The Heart of Marketing.
You can learn more about them and their book at http://www.theheartofmarketing.com/
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